“Believe in something. Even if it means sacrificing everything,”

The ad features the tagline “”Believe in something. Even if it means sacrificing everything,” and has done wonders for Nike. Mentions of Nike on social media jumped by 1678%, and Colin Kaepernick mentions by 362,280%… Oh did I mention that the company’s online sales went up by 31%. While it is important to support companies that stand for something don’t only do so by being a consumer. I’m not saying you should by Nike stock but wouldn’t owning a piece of a company be better than owning their products? Let me know your thoughts in the comments.

Watch the whole ad below: